Friday, February 28, 2014



We area unit nearly halfway through the primary quarter of 2014, however Bollywood's hit count continues to be thanda. Of the fourteen films that have free to date, it's solely Salman Khan's 'Jai Ho' and Divya Khosla's 'Yaariyan' that have managed to try to to good business.

Despite the rave reviews, Hansee toh Phansee (HTP), that free on Friday, has collected solely regarding ' ten large integer in its 1st weekend, therefore reiterating the long trend of a dismal box-office report at the beginning of each year.
    
Experts are not stunned. "January is usually gentle in terms of business. when Christmas and new year vacations, box-office business is usually on the lower facet," says Adarsh.  

Indeed, whereas 2013 finished with large grossers like 'Krrish 3' and 'Dhoom 3', 2014 to date looks to be sort of a lull when the storm, with Jan releases like 'Dedh Ishqiya', Mr Joe B Carvalho, One by Two, "Karle Pyaar Karle", 'Miss Lovely' and 'Paranthe Wali Gali' managing to gather solely between ' 1cr to ' 30cr.


Apart from Hasee..., the opposite 2 Gregorian calendar month releases - "Heartless" and "Ya Rab" - additionally haven't affected in terms of business.  "January has been a loss-making month this year too, however that has been a norm for several years. we tend to forever have a slow begin then the momentum picks up," says trade analyst Atul Mohan, adding, "Last year, too, we tend to had solely 'Table No 12' one and 'Race 2' in break-even brackets. Even in 2012, we tend to had solely 'Agneepath' as a serious hit whereas the opposite ten releases of that month were washouts."    

Film distributors agree on the wave jinx. "Usually, Dec could be a massive unharness month... it grub up all the box workplace potential. In January, business is usually dismal. 'Jai Ho' and 'Yariyaan' have still done well. So, it depends on the films. Usually, North and jap Bharat is extraordinarily cold at the start of the primary quarter, and lots of like better to look ahead to the wave to travel before they unharness an enormous film," says Girish Johar, head of distribution and acquisition of desert motion-picture show studios.

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